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Visual Merchandising Technician
The Conran Shop is a contemporary luxury furniture and lifestyle store. My role with Conran was the visual merchandising technician for the 3 London stores. I was responsible for producing the physical alterations to the stores in relation to product displays, window displays and day to day store up keep.
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PRODUCT DISPLAYS
Product displays worked to isolate individual products, highlighting specific items and showing collections.
ROOM SETS
Room sets were used to show customers how the products could be used at home with complimentary items across ranges.
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WINDOW DISPLAYS
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Window Displays were used create a wow factor showing seasonal items and enticing more customers of the street to come in.
Sloane Square flagship store relocation
The Sloane Square store is Conran's newest flagship store in London. The store is the reflection of Conran's new brand identity which leans into the space being a showroom rather than a stockroom. My role in the relocation was in creating fixtures for the store that would be in keeping with the brand's identity and would help present the products to improve sales. I worked on the installation of the fixtures and created the new room sets for the shop.
Projects
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Relocation of the flagship store to Sloane Square
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Creation of a new till point, free standing product fixtures and LED lit wall fixtures for the new store
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Two years of Christmas alterations including window displays, store decorations and seasonal displays
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London design week with an immersive window installation and event organisation
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Worked on the closing down of the Chelsea store, which included creating an outlet section, similar in design to the January Sales
